Sports

Sport’s Next Generation Won’t Choose Sides, Says Phygital International CEO

By Nagima Abuova on 10 August 2026

ASTANA — Phygital sport’s future will depend on building lasting local ecosystems, developing a new generation of athletes skilled in both physical and digital competition, and establishing itself as a distinct international sporting movement, Phygital International CEO Daniel Merkley said in an exclusive interview with The Astana Times. The...